Hockey Canada needs more leadership changes, says federal sport minister after board chair resigns Regional federations threaten to withhold Hockey Canada dues over sexual-assault allegations PepsiCo Canada, whose stand on the matter has not been previously disclosed, told The Globe and Mail recently that it had “notified Hockey Canada that it was pausing its partnership and cancelling all planned marketing support.” The pause would continue until it is satisfied Hockey Canada has taken action to ensure a safe and inclusive environment, the company said. Hockey Canada’s sponsorship support, which brings in tens of millions of dollars each year, collapsed in the wake of the revelations, as brands rushed to distance themselves. “We are starting to see cracks in the fortress, that’s how the light gets in,” Ms. In addition, it was recently alleged that a similar sexual assault took place in 2003 and included members of Canada’s world junior team as well.Īs part of the fallout over the controversy, Michael Brind’Amour resigned as chair of Hockey Canada’s board of directors early on the weekend, and Sports Minister Pascale St-Onge called for additional leadership changes in the organization.
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Since then, Hockey Canada has become the subject of multiple investigations into the way it handled the complaint and was found to have used funds in part from registration fees paid by minor hockey players to settle abuse claims. The players have not been publicly identified, but include members of the 2018 Canadian world junior team. The country’s national hockey federation has been rocked since it was revealed in late May that it quickly settled a lawsuit filed by a woman who said eight Canadian Hockey League players sexually assaulted her in 2018 after a Hockey Canada fundraising gala in London, Ont. “It’s a legacy that is learned from generations before.” People don’t come into hockey assaulting other people. Theresa Bailey, who established a national organization called Canadian Hockey Moms that has 40,000 members, said she was “deeply concerned about the allegations. “If and when the city has an opportunity to consider future sponsorship agreements with Hockey Canada, we will ensure the organization can meet our expectations of safety, accountability, respect and inclusion for anyone associated with the sport.” “It is important to our organization and those we serve that we live these values. “The city works hard to make Edmonton a safe and inclusive place and our efforts to that end include eliminating gender-based violence,” Carol Hurst, a city spokeswoman, said recently. The City of Edmonton itself has said that it did not provide any sponsorship money to Hockey Canada for the rescheduled tournament. “As the host city for the upcoming tournament, we continue to have discussions with Hockey Canada officials about their plans to address the need for change.” “Explore Edmonton has paused its promotion and marketing efforts for this year’s IIHF world junior hockey championship,” Quinn Phillips, a manager of strategic communications, said in an e-mail.
Opinion: Would hockey, and Canada, be better without Hockey Canada?Įven Edmonton, through its municipal tourism organization, is among a growing list that have withdrawn support for the tournament. Opinion: Hockey Canada gets dragged, kicking and screaming, into the year 2017 Opinion: Hockey Canada’s strategy of deflecting serves no one but its disgraced leadership Mostly it is because of the anger and frustration that surrounds Hockey Canada. Partly it has to do with staging Canada’s winter sport when people are enjoying the summer. The reason for the relative indifference is twofold. “There is usually a lot of excitement around it, but this year it is quiet.” “It does feel different given the current climate,” said Kylee Quinn, marketing and communications officer for Hockey Edmonton, a minor-hockey association with nearly 10,000 members.
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